Lululemon has launched a brand new line of casual clothes for outside the yoga studio that includes sundresses, pants and tank tops. The line, called “&Go,” targets women who are “out the door at daybreak and moving until midnight,” Lululemon says. The ad resonates with women, “You don’t have time for a wardrobe that keeps forcing you to change. You’re busy living. We get it.” &Go, which is being sold online and in stores, launched last week. Six of the 12 products that were part of the debut sold out in a matter of hours, according to Canaccord Genuity analyst Camilo Lyon.
The line’s shorts retail at $54, tops for $58, dresses for $198 and pants cost between $108 and $118. Lyon says the new line is proof that Lululemon “is still very much relevant and not fading,” despite a recent glitch in a recalled line of yoga pants.
“In our opinion, it is the most progressive, fashion-forward line the company has brought to market in quite some time,” Lyon said in a note to clients last week. And the line looks pretty hip to a busy mom like me! What do you think about the multiple purpose line of clothes?