When I was growing up, my mom used a lot of products to clean our house. I can remember the smell of bleach, the smell of pine, the smell of the window cleaner and the lemon scented furniture polish. Each of those products had it’s own distinct smell. I’m a very olfactory person and I love to smell things, so I actually enjoyed the smell of a few of those products. However, the strong odors and the chemicals used in those products aren’t good for you or your family. In fact, the strong odors can cause side effects. I have to admit it now, but I used a lot of those same old fashioned cleaning products for a very long time. It wasn’t until I became pregnant that I began researching safe and natural products to use throughout our family’s household. I didn’t want my newborn baby to inhale those chemicals either.
Breathe™ is the first aerosol cleaning line with 100% of ingredients meeting the Environmental Protection Agency’s Safer Choice criteria. This line is powered by air with BreatheSafeTM technology. The Breathe line uses eco-friendly ingredients and does not produce harmful fumes.
Aerosols? Probably not something you think about on a daily basis. They’re great for cleaning, but they’re not entirely safe. Traditionally, they’ve been propelled by something called Liquified Petroleum Gas (LPG)—that’s a mouthful, however, it’s basically a combination of propane and butane. Suffice it to say, that’s not something you want to spray in your home every time you clean it. As parents and pet owners, the founders set out to invent a better way.
Instead of LPG, breathe™ is powered by air. So now you can get the clean home you want, but you can breathe easy doing it.
“You shouldn’t have to open up a window just to clean your bathroom,” said Ross Sklar, Chief Executive Officer, Starco Brands. “That’s why we created Breathe, which is nontoxic and safer for people, pets and the environment.”
Breathe’s product benefits include:
- EPA’s Safer Choice Program certified – Only aerosol cleaning line ever to be certified by EPA’s Safer Choice Program.
- Efficacy – Industrial strength formulas proven to be as effective as the national brands, as certified by an independent, third party research lab
- Performance – pressure of aerosol spray penetrates deeper into a surface than trigger sprays
- Efficiency – aerosols provide significantly more coverage compared to trigger sprays
- Multi-Category – First multi-category household aerosol cleaning line powered by air with BreatheSafeTM Technology
- Value – Breathe is competitively priced compared to national branded cleaning products
“While developing this product line, we discovered users of household cleaning products were hesitant to use aerosols,” said Sklar. “Think of Breathe as the next generation of aerosols, or ‘aerosols 2.0’ — third-party verified performance using safe ingredients — giving consumers the confidence that cleaning with the Breathe line is safe and effective.”
Breathe offers a full line of aerosol household cleaners for stainless steel, furniture, bathrooms, and multi surface cleaning, which are available at retailers nationwide including Amazon.
About Safer Choice
The Safer Choice label is on hundreds of cleaning and home care products — for most every indoor and outdoor cleaning task — all-purpose cleaners, kitchen and bath cleansers, carpet and fabric shampoos, laundry detergents, car and boat care products, deck and siding washes, and many more. The Safer Choice Program has more than 500 partner companies and more than 2,000 products currently qualify to carry the Safer Choice label. Products that carry this label have been carefully evaluated by EPA scientists to ensure they contain ingredients that are safer for human health and the environment.
Thank-you to Breathe Cleaning for partnering on this post!
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